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Trade Area
Two trade areas are defined for Downtown Bay City. It has a unique trade area due to
the uniqueness of several Downtown Bay City businesses with capabilities to attract
people from I-75.
Approximately 50% of Downtown sales come from primary trade area that is slightly
smaller than the trade area of the Bay City Mall, and 80% of the retail sales comes from secondary trade area overlapping the trade areas of nearby competing shopping areas.
The secondary trade area is elongated by the ease of travel along I-75 and extends south
to Flint, north to Houghton Lake, east to cover most of the Thumb area and west to just east
of Mount Pleasant.
The secondary trade area has a relatively stable population based of over 650,000 people
as shown on the following table.
Trade Area Demographics — Downtown Bay City
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1980 |
1990 |
1993 |
1998 |
% Change 80-90 |
% Change 90-93 |
% Change 93-98 |
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Population |
115,545 |
107,228 |
106,140 |
101,213 |
-7.1% |
-0.9% |
-4.64% |
Persons/Household |
2.87 |
2.62 |
2.54 |
2.43 |
-8.71% |
-3.05% |
-4.33% |
Secondary Trade |
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Population |
673,510 |
653,146 |
656,540 |
642,625 |
-2.9% |
+0.5% |
-2.12% |
Households |
226,700 |
240,805 |
248,715 |
254,527 |
+6.2% |
+3.3% |
+2.34% |
Persons/Household |
2.97 |
2.71 |
2.64 |
2.52 |
-8.75% |
-2.58% |
-4.55% |
Source: Urban Decision Systems, 1993
Households in the secondary trade area have an aggregate 1993 income of approximately
$9 billion, while households in the primary trade area possess an aggregate income of slightly over $1.52 billion. Both primary and secondary trade areas have similar economic distribution. The median household incomes for the two trade areas are $29,656 and $29,252 respectively.
Source: Downtown Development and Urban Design Plan, published 1993 McKenna Associates with Sasaki Associates, Gibbs Planning Group Inc. and Christopher Wzacny & Associates.
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